The handicraft market is the 2nd largest labor market in  developing countries (4th in the world) with an annual turnover of $35 Billon


it is highly fragmented and characterized by: 

  • millions of small family businesses 
  • a high proportion of women (85%) 
  • being captured in traditional designs 
  • low-quality management processes 
  • lack of education 
  • thousands of middlemen earning the majority of profits

Business processes are not transparent, fair nor secure. 
This booming market has some winners but lots of  „handworking" losers.